Hi, I'm Deanna. I'm a systems-minded Product Designer with over a decade of experience specializing in complex mobile platforms for global audiences. My goal is simple: make powerful software effortless to use.
Tulip
Making a Highly Configurable App Feel Simple
Rebuilding Clienteling's information architecture from the ground up.
Creating Tools to Close Sales
A new feature that delivered a 18% average conversion rate.
Tulip
Micro UI Enhancements for Maximum Efficiency
How small, data-driven UI tweaks unlocked frictionless searching for sales associates.
Manulife
Helping People Navigate Drug Coverage with Ease
Research and redesign to make finding and understanding drug coverage intuitive.
Manulife
Optimized Claim Process for a 197% Uptick
Designing a seamless and straight-forward health claim submissions.
Manulife
How a Better Claim History Design Drove 400% More Traffic
Visualizing claim history to make finding claims easy.
